Mr. Ainsworth is a co-founder of Lowell Farms Inc. and serves as its Chief Executive Officer. In 2006 Mr. Ainsworth founded Pastry Smart, the first American Humane Certified and Organic bakery and confectionary manufacturer in the United States. Specializing in research and development, Mr. Ainsworth consulted with multiple Fortune 500 companies and developed Pastry Smart products for globally recognized retailers such as Whole Foods Markets and Costco Wholesale Corporation. Prior to forming Pastry Smart, Mr. Ainsworth served as Executive Pastry Chef for Pebble Beach Company and in a similar capacity for The Ritz Carlton Hotel Company. He has served as a Pastry Chef under Master Chef Alfonso Contrisciani at the former Opus 251 in Philadelphia, a Pastry Cook at Trump Plaza Hotel & Casino, and began his career in the pastry kitchens of the Atlantic Inn and Lucca's.

A member of the American Culinary Federation since 2013, Mr. Ainsworth is a graduate of Johnson & Wales University, where he studied Pastry and Food Service Management, and he holds a certification from the French Pastry School.

Ms. Lawrence is a widely respected executive and attorney currently serving as the Co-Founder and Chief Executive Officer of a Southern California collection of cannabis companies comprising a distribution company and two popular retail dispensaries: The Rose Collective and The Farmacy Westwood, both of which are long-term customers of Lowell Farms Inc. Her extensive experience in California’s cannabis industry includes leadership in the areas of retail, branding, manufacturing, cultivation, and distribution, along with an expertise with California’s unique regulatory and compliance challenges. Throughout her career, Ms. Lawrence has built multiple retail storefronts in Los Angeles’ competitive cannabis space that have consistently outperformed the market and maintained consistent success and excellence. She designed operational efficiencies for boutique cannabis brands, and has personal experience as the owner of various cannabis brands. She is also the Chief Executive Officer of a centralized distribution facility that focuses on growing local brands and managing retail stores in Southern California by providing distribution, logistical, and consulting support to retailers, helping them to compete and succeed.

Mr. Anton has served as Chairman and CEO of Anton Enterprises, Inc. since 2005 and Managing Partner of Anton Venture Capital Fund LLC since 2004. Prior to Anton Enterprises he was Chairman of Anton Airfood, Inc. from 1989 to 2005, the airport foodservice company he founded. Mr. Anton is Chairman Emeritus of the Board of Trustees of the Culinary Institute of. He also serves on the Board of Trustees of Media Research Corporation, the Board of Directors of QSpex Technologies Inc., and is a member of the Board of Governors of the Thalians Foundation for Mental Health at Cedars-Sinai. Mr. Anton formerly served on the Board of Directors of Air Chef Corporation, a leading private aviation catering firm in North America, the Board of Directors for Morton's Restaurant Group, the Board of the British Restaurant Association, the Board of Trustees of the William F. Harrah College - University of Nevada in Las Vegas, and the National Restaurant Association Education Foundation. Mr. Anton is a recipient of the Silver Plate Award for "Chain Operator of the Year" from the International Foodservice Manufacturers Association and the "Golden Chain Award" from Nation's Restaurant News.

Jeffrey Monat has invested in cannabis companies since 2013, funding both cultivation and ancillary businesses. He has been with Merida Capital Holdings since 2018 and is a partner in all four of its funds, where he serves in a primary analytical role for the funds’ investments. Mr. Monat has been a member of Merida Merger Corp. I’s board of directors since August 2019. Since 2018, Mr. Monat has served as Chairman of the Board of Steep Hill Labs. From 2000 to 2002, he was with Goldman Sachs, where he advised clients on M&A transactions, financial valuation, and corporate governance issues. He worked in the Goldman Sachs Principal Strategies Group from 2002 to 2003, analyzing public-market opportunities for the firm’s proprietary investment fund. From 2003 to 2010, he was an investment analyst at Rockbay Capital, where he helped grow the firm to $1 billion in assets under management. From 2010 to 2012, he was with FrontPoint Rockbay, an event-driven hedge fund in New York where he evaluated prospective investments and helped build the firm’s investment analysis infrastructure. Mr. Monat also served as a Senior Analyst at Seven Locks Capital, a long/short equity hedge fund from 2012 to 2016 and was a Senior Analyst at Sage Rock Capital, an event-driven hedge fund based in New York from 2016 to 2018. Mr. Monat is treasurer and trustee of the Social Smarts Foundation, Inc., an after-school program that helps children with special needs improve their social skills. Mr. Monat received a B.S. in Economics from The Wharton School of the University of Pennsylvania.

Ms. Frein currently serves as the Chief Marketing Officer of Turning Point Brands. Her oversight includes brand management, creative services, e-commerce, business intelligence, marketing services, and consumer insights. Prior to joining Turning Point Brands, Summer held a variety of senior leadership roles – across sales, digital strategy, marketing, and strategy and business development – over the course of 15 years at Cronos Group and Altria Group, Inc. As General Manager of Cronos Group, USA, she was responsible for implementing and defining the strategy and execution across all areas of the business including sales strategy, marketing, and operations. She has also held a number of senior level roles at Altria, where she led the cannabis research and investment strategy within the Strategy and Business Development Group.